Generation FREE is Mississippis youth-led movement against Big Tobacco fueled by teens across the state that lets young people know that they are FREE to be whoever they want to be! Even the millions of dollars spent by Big Tobacco every year in the state of Mississippi (over $185 million the last time we checked!) arent enough to stop teens like you. Youre going to display your FREEdom from the manipulation and masquerades of an industry that kills more than 400,000 people in the United States annually. Its just how you roll.